Cover via Amazon What struck me first about the Cluetrain Manefesto was the copyright date – 1999, 2001. The Cluetrain Manefesto was certainly early. Even before the advent of Web 2.0 platforms, the Cluetrain Manefesto was encouraging conversation between businesses and customers while deriding businesses for their short-sighted marketing practices. The “Markets are Conversations” chapter reveals [...]
While researching the government’s use of Twitter, I’ve found that I need to make an important decision soon – should I focus my writing on government agencies or on elected officials? There is certainly a difference between best practices of a government agency and an elected official. Primarily, elected officials are going to be political [...]
Image via CrunchBase Well, it looks like the war is over. Microsoft is conceding to YouTube by scaling back on their video service Soapbox. Wait, Microsoft has a video service? Apparently they do. For some reason, Microsoft likes to try to make an application to compete in every market. When it comes to online video, this [...]
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