3 Best Practices for Organizations Using Twitter

3 Best Practices for Organizations Using Twitter
Image representing TweetDeck as depicted in Cr...
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As Twitter become more popular and necessary for organizations to engage in, it is becoming important to know exactly how to use Twitter.  The following are three best practices I propose for organizations using Twitter:

Find your community

Applications such as TweetDeck allow you to easily keep a live search stream to keep track of conversations using specified key words.  This is a great way to find people talking about subjects related to your interests.  If someone is consistently Tweeting about subjects you are interest in, follow them.  If you don’t want to commit to following someone, feel free to join their conversation using the @ reply.

Engage the Twitter community

Twitter provides an opportunity to talk to people you wouldn’t be able to talk to otherwise.  The following are a few ways you can engage to community you sought out:

  • Take advantage of the @ reply – Users aren’t on Twitter only to hear you talk.  They want to know you are listening as well.  Make sure you reply to users when they mention you or they say something interesting.
  • RT interesting Tweets – If someone Tweets something interesting, pass it along to others!
  • Don’t ignore your competition – This is hard for a lot of people to do, but if your competition posts something relevant, don’t be afraid to RT it or say something positive to them using an @ reply.  Social Media is changing the paradigm of competition, allowing you to actually acknowledge and talk with our competitions.  Your followers will appreciate you for it.

Learn from others

The use of Twitter should be two ways.  Be sure to give information out to others, but make sure you are also listening and learning.  You can learn from the Twitter community in many ways, including, but not limited to:

  • Articles others post – A large number of Tweets are simply links to interesting articles or blog posts.  You can learn a lot by reading these.
  • Current events – Whether it’s a traffic jam or an earthquake happening overseas, Twitter can keep you up-to-date about what is happening in your community and the world as a whole.
  • Issues people are having with your product/organization – If people are having problems with your product or organizations, they won’t be afraid to tell their friends about it.  Be sure to follow conversations about your product and organization so you can learn how you can be doing things better.
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