Tag Archives: Branded content

Video Snacking and Web Shows – Defining a show, and why it doesn’t really matter

Video Snacking and Web Shows – Defining a show, and why it doesn’t really matter

Image via Wikipedia In an article about the most watched show on the internet, Tod Sacerdoti from Video Insider defines a show as “any periodically produced branded content.”  I would expand on this, defining a show as “any periodically produced branded content containing related themes or plot lines.”  To me, the most important aspect of [...]

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